Aggrego Consulting
A corporate site and companion mobile experience for a consulting practice that ships.
- Year
- 2024
- Region
- Europe
- Platforms
- Web · Mobile
- Stack
- Next.js · Headless CMS
Where things stood.
Aggrego is a consulting practice whose partners produce more written insight than a template marketing site can carry.
They wanted a corporate presence that reflected the seniority of their work — without a heavy CMS and without hiring an in-house marketing engineer.
What we were asked to solve.
The site needed to host long-form insight, service pages, and team profiles, with an editorial feel — but the partners wanted to ship a new piece by writing Markdown, not logging into a CMS.
The mobile experience had to be thoughtful: partners share client readouts from their phones, and the site had to look as composed on 4G as it did in their office.
How we built it.
We built the site on a headless, file-based CMS — partners edit Markdown in their own repo, and each merge deploys to production with a preview URL on the pull request.
The design system leans editorial: generous type, disciplined grids, and single-accent moments that carry the brand without stock imagery. Mobile gets the same composition, not a collapsed desktop.
What shipped.
Markdown-authored content
Partners write insights in Markdown, preview via a branch URL, and publish by merging.
Editorial type
A single, disciplined type scale across body, pull-quotes, and captions — readable on any device.
Insights index
Filterable index of insight pieces with clean tag pages and reading time per article.
Preview deploys
Every pull request gets its own public URL — partners review the real page, not a staging mirror.
What shipping looked like.
- No CMS to host or maintain
- Git-published
- Built around long-form writing
- Editorial
- Per pull request, automatic
- Preview URLs
- Static output, CDN-cached
- Fast
What's under the hood.
- Framework
- Next.js + MDX
- Content
- Git-based, Markdown frontmatter
- Hosting
- Static on Vercel
- Forms
- Server actions + email handoff
- Analytics
- Privacy-friendly, no cookies
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